E-commerce has evolved into one of the most important sectors of the direct selling industry. It's growing rapidly, and the changes are inspiring more direct sellers to use e-commerce to establish their product market in the midst of the challenges brought up by the pandemic. The industry is always updating by implementing the biggest trends and innovations to help sellers improve their businesses to meet customers where they are.

Headless commerce is a strategy with flexible and adaptable backend architecture that has the ability to adapt to a wide variety of marketing and customer needs. It offers several benefits such as better employee adoption, consistency across channels, personalized customer experience, increased digital presence which results in increased audience and revenue.

Direct selling companies have begun to prioritize sustainable shipping and packaging by adopting green methods such as the use of biodegradable and recyclable materials to reduce the impact on the environment.

In today's competitive market, consumers are more likely to opt for retailers who provide excellent customer service. Thus customer satisfaction is among the top priorities. Companies have been implementing competitive order fulfillment strategies to ensure messages like ‘delivery delayed’ are no longer sent to their customers.

Companies are implementing other trends such as social commerce, mobile commerce, diversified payment options, AI-powered e-commerce, psychographic profiling, visual commerce, shop streaming, click and collect and more.