Asides being a source of entertainment, Big Brother Naija also provides jobs for both the formal and informal sector.
Young people are hired to manage its media production, ancillary and freelance staff, indirect employees such as security guards, janitors, interior designers, carpenters, fashion designers, accountants, etc.. this reality show has helped to unlock massive economic benefits for Nigerians.

Some of the benefits of Bbnaija stated here https://radio.ksunlight.com/big-brother-naija-and-its-impact-on-business-and-entertainment-in-nigeria/