Jumia says cost discipline and “selective” usage growth helped it cut first-quarter losses. The African e-tailer stated this in its Q1 2021 report.

The adjusted loss before interest, tax, depreciation and amortization for Jumia narrowed to €27 million, compared with a loss of €33.7 million in the first quarter of 2020. The average order value slid 16% to 24.9 euros. However, Jumia’s first-quarter revenue was €27.4 million, a 6% drop from the €29.3 million that it reported in Q1 2020.

In addition to declining losses, Jumia had other positive metrics to share. The giant e-tailer saw its active customer base grow 7% year-over-year to 6.9 million. And orders also increased by 3% to 6.6 million, a reversal of the declining trend observed over the preceding two quarters. The firms’ gross profit also reached €20.4 million in 2021, representing a year-over-year gain of 11% from €18.4 million in Q1 2020...


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