Hello friends, there's another thing bothering me and I hope to find d answers to d questions I've been asking myself about it. Many a time when I pick up an American bestselling novel to read I always come across different praises for d author by various national newspapers and magazines; The New York Times, Chicago Tribune, Atlanta Magazine, Toronto Sun, Many more. They praise their authors so much that one won't escape from buying d books. Why are our own local newspaper and magazine companies not doing that? And, is it d job of a writer to forward his work to them for d praises or it's d job of d publishing company. Lastly, does every possible praise come with a price?

maybe.

It is usually the job of the publisher to seek advance reviews for their books. If the author has any connections, they can also help. In some cases, a book becomes a bestseller, or wins an award, and the papers will now request for it. Such reviews will be put in the subsequent print runs of the book.