Who Needs The Other more. Twitter or Nigeria? Let's analyze some statistics and summarize.

Twitter's Revenue

Twitter's annual revenue is about $3.7 billion dollars, 53% of which comes from the US where Twitter headquarters is located. Twitter's annual revenue is about 0.1% of US annual budget. If Nigeria were to contribute 0.1% of its annual budget to Twitter, that will be only $35 million or 1% of Twitter's annual revenue.
Source: https://www.statista.com/statistics/274568/quarterly-revenue-of-twitter/

Twitter Usage Statistics

Twitter has about 353 million active users worldwide, out of which about 200 million are monetizable. There are about 28 million social media users in Nigeria, and twitter has only about 25% market share with a 61% usage or 17 million users.

Nigeria is not on the top 20 Twitter users worldwide, and I assume (with very high confidence) that Nigeria is not on the top 20 revenue generation list of Twitter. Here is the full list of top Twitter users by country: https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/

Nigeria Internet Advertising Revenue

Nigeria's total internet advertising revenue is about $100 million or 0.03% of the $300 billion worldwide projected internet advertising expenditure. This 0.03% is what Twitter focuses its resources, with only about 25% market share of the social media part of this total internet expenditure. 20% of Nigerians use Twitter for business or employment opportunities according to stats from NOI Polls.
Sources:
https://www.statista.com/statistics/508900/nigeria-internet-ad-revenue/
https://noi-polls.com/wp-content/uploads/2019/11/Social-Media-Poll-Report.pdf

Summary:

Looking at the stats above, here is my summary:

1. Nigeria contributes very insignificant revenue to Twitter. A ban has little or no effect on Twitter's revenue, but it surely hurts 20% of Nigerians using Twitter for advertising, business and employment.

2. Nigeria earns only about 100 million dollars annually or 0.03% of global internet revenue. Compare this to South Africa's 650 million dollar annual internet revenue. Considering that South Africa is just a little above 25% of Nigeria's population but earns 6 times more global internet revenue, alienating Twitter and other internet revenue sources certainly is not a way of increasing Nigeria's revenue potential and diversifying from crude oil.

3. Nigeria certainly needs Twitter and other social media giants more than they need us. We just need to get off that high horse called "Giant of Africa" and be a welcoming nation where democracy and dialogue rather than autocracy rules.

It is an absolute embarrassment that Nigeria is struggling in the midst of plenty of resources, a young and vibrant population, and huge potentials in the global space, because of arrogance, greed, selfishness, corruption and pettiness in our polity.

Hopefully we can get it right sooner than later.

God bless us all

- SocialMediaMan

1. Twitter needs Nigeria more ! Nigeria is not a profit organization.
2. Countries rarely crash or get acquired

Consider TicTok, a Chinese company that was set to get forcefully acquired by a US Corp.

Twitter business is solely based on traffic. The more traffic it has the more money it makes.
Hence, its protection for anything that provides traffic regardless of whose ox is gored

How Twitter makes money? It sells your data! It also has some ads, but that's not the real source of income.

With fewer Nigerians on the platform, Twitter revenue from Africa data sales will plummet significantly. VPN can give you access to Twitter and Twitter can get data that way but it's highly unreliable. Many public VPNs are used by non-state actors, child porn rings, fraud rings, and other criminal activities. So, data from those IPs would be less valuable as it's highly unreliable.

Over time, Traffic from Nigeria will hit an all-time low. When Nigerian's don't get that dopamine rush from Twitter as they used to by insulting the government, they will go to other things like look at women nyash'es on Instagram, pornhub, movie binging e.t.c

Nigeria as a country loses very little from banning Twitter; none of its operations, infrastructure, or resources are affected by this move. Twitter on the other hand ; someone is already writing a report to estimate traffic and revenue decline of the next two quarters.

GrossPrice:
1. Twitter needs Nigeria more ! Nigeria is not a profit organization.
2. Countries rarely crash or get acquired

Consider TicTok, a Chinese company that was set to get forcefully acquired by a US Corp.

Twitter business is solely based on traffic. The more traffic it has the more money it makes.
Hence, its protection for anything that provides traffic regardless of whose ox is gored

How Twitter makes money? It sells your data! It also has some ads, but that's not the real source of income.

With fewer Nigerians on the platform, Twitter revenue from Africa data sales will plummet significantly. VPN can give you access to Twitter and Twitter can get data that way but it's highly unreliable. Many public VPNs are used by non-state actors, child porn rings, fraud rings, and other criminal activities. So, data from those IPs would be less valuable as it's highly unreliable.

Over time, Traffic from Nigeria will hit an all-time low. When Nigerian's don't get that dopamine rush from Twitter as they used to by insulting the government, they will go to other things like look at women nyash'es on Instagram, pornhub, movie binging e.t.c

Nigeria as a country loses very little from banning Twitter; none of its operations, infrastructure, or resources are affected by this move. Twitter on the other hand ; someone is already writing a report to estimate traffic and revenue decline of the next two quarters.

You surely did not read the article. Don’t quote from your head, look at the data, it’s all there in the article with verifiable sources. Nigeria’s revenue is very insignificant to Twitter, read bro!

Obviously, twotter is the loser here. Tbe stupid supposed insignificant revenue they make from Nig. Is tax free. the stupid influence they have on our social space kills most innovative indignous social apps to pursue their dreams and many more. Infact twitter ban should be in place to 2050!

sammirano:
Obviously, twotter is the loser here. Tbe stupid supposed insignificant revenue they make from Nig. Is tax free. the stupid influence they have on our social space kills most innovative indignous social apps to pursue their dreams and many more. Infact twitter ban should be in place to 2050!

So you’re willing to turn away international businesses who could generate $10 billion dollar revenue to your country, in order to allow local businesses who could generate $10 million dollar revenue can compete? Sounds “smart” doesn’t it?

BABYharder:

You mean Twitter? Twitter shares were up 3.5% within 24hrs after the ban. This was a screenshot from yesterday

socialmediaman:


You mean Twitter? Twitter shares were up 3.5% within 24hrs after the ban. This was a screenshot from yesterday

Their gain.
What I know is that we lost 2whooping billions within 24hrs of ban. Talk about shooting ourselves straight on the right foot

Your conclusion is filled with emotions and baseless claims, the figures on the site you quoted are mere assumptions. I can bet there is a disclaimer on their website.

Don't you think if we have our own Twitter, Facebook, Instagram we will be a better nation?

Thousands of advertisers from Nigeria spend millions of dollars on Twitter and Facebook ads annually, don't be surprised that many of them buy the dollars from black market to fund their account, does that in anyway make sense to you?

We should have many of nairalands where foreigners compete to advertise their products and services to reach the Nigeria audience... that will in no small way grow our economy.

We should stop all these baby crying that Nigeria lost 70billion in the last 24 hrs....

socialmediaman:


So you’re willing to turn away international businesses who could generate $10 billion dollar revenue to your country, in order to allow local businesses who could generate $10 million dollar revenue can compete? Sounds “smart” doesn’t it?

Dialpad:
Your conclusion is filled with emotions and baseless claims, the figures on the site you quoted are mere assumptions. I can bet there is a disclaimer on their website.

Don't you think if we have our own Twitter, Facebook, Instagram we will be a better nation?

Thousands of advertisers from Nigeria spend millions of dollars on Twitter and Facebook ads annually, don't be surprised that many of them buy the dollars from black market to fund their account, does that in anyway make sense to you?

We should have many of nairalands where foreigners compete to advertise their products and services to reach the Nigeria audience... that will in no small way grow our economy.

We should stop all these baby crying that Nigeria lost 70billion in the last 24 hrs....

You see, how can I argue with you when you don’t even understand or make sense of the data I provided? There’s a good reason you don’t need your own social network controlled by the government, it will fail, just like Nigeria has failed! Just like the super eagles failed, just like everything is failing! You don’t have to force people to use a Nigeria made social media, if it’s good enough they’ll use it. The reason they’re using Twitter and Facebook is because they want to earn some of those foreign dollars like the rest of the world. Nigeria makes only $100 million from the internet while South Africa makes $9 billion, doesn’t that tell you something?

Nigeria’s budget is only $35 billion, we don’t have buying and spending power, that’s why we need foreign dollars like South Africa so that millions of our youths can be employed, we cannot provide jobs for millions of youths with only $35 billion budget, we need foreign dollars, you need to understand this!

Dialpad:
Your conclusion is filled with emotions and baseless claims, the figures on the site you quoted are mere assumptions. I can bet there is a disclaimer on their website.

Don't you think if we have our own Twitter, Facebook, Instagram we will be a better nation?

Thousands of advertisers from Nigeria spend millions of dollars on Twitter and Facebook ads annually, don't be surprised that many of them buy the dollars from black market to fund their account, does that in anyway make sense to you?

We should have many of nairalands where foreigners compete to advertise their products and services to reach the Nigeria audience... that will in no small way grow our economy.

We should stop all these baby crying that Nigeria lost 70billion in the last 24 hrs....

You have it entirely upside down!

Foreigner don’t need to compete to advertise their products and services to us.

We are the ones that seeks then out, little headache and ear pain, we are in UK for medical checkup, little surgery, we have bought a ticket to India.

For a country that produces almost nothing and rely essentially on imports, we need less imports now.

Rather, we need foreign media where we can advertise our goods and services, so as to reach foreigners, this way foreigners will Patronize Nigeria instead of Ghana or Togo or any other country —- that is where Twitter comes in, because they have the means to reach a wider audience.