Content marketing strategy is essential to success, regardless if your business is a storefront or online. But it is surprising how many businesses get content marketing wrong. From not producing consistent content to not serving up content to the most number of people, many businesses are failing at content strategy.

The two key factors of any successful content marketing strategy are quality and reach. Once you have quality content, whether it’s a WordPress blog or podcast, you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase.


To help your blog or business grow and be successful, we put together the following definitive guide for maximum content reach. Let’s dive in!

Begin with a powerful social media content marketing strategy

Having a strong social media strategy is very important when it comes to getting maximum content reach for your business. It may seem like an obvious tip when it comes to reaching more people, but you would be surprised how many businesses do not use social media effectively.

One of the best ways to increase your reach on social media is to use more hashtags, and hashtags that are specific to your target audience, industry, products, and services. You can use Hashtagify to find the right hashtags, and hashtags that are trending.

Start using a content delivery network (CDN) to increase your reach

You might be wondering what a content delivery network (CDN) is. If you want to boost your content reach, a CDN is a great and easy way to do it. What is it? Well, traditionally content was served up to the world using a single server, or point of origin. This has disadvantages, however, because if your server was in New York, it would take time for your content to be visible to your audience in Los Angeles.

In fact, according to DreamHost, a global leader in WordPress hosting, “One way you can keep your site’s speed and performance consistent is by using a Content Delivery Network (CDN)”.

So if you had timely content, it may not be as relevant the longer the reach time is. A CDN changes all this. Instead of serving up content to a target audience in different locations using a single point of origin, content is spread via CDN using multiple points of origin/servers. Pretty cool!

In short, you need to optimize your website and make it load faster, and what else


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