It is becoming increasingly necessary to worry about things before launching an app and things to do after launching an app. Earlier, there were limited apps available on the App store. Hence the competition was relatively low, and you could easily come off as one of the top-grossing apps on the Apple Store. The App Store was launched back in 2009, and in the initial years, this was exactly the situation. There were not more than 500 or so apps in the entire App Store. Hence, chances of there being very few or no apps that belong to your niche were even higher. Back in October 2013, Apple expanded the apps on their App Store to an outstanding figure of 1 million apps. This created ground-breaking $10 billion in revenue.

It is natural and only logical that with increasing competition in the Apple App Store, the effort required to be one of the best apps in your niche will increase and so will the challenges. The same is the situation for any other major app store like Google Play Store. For this, you need a proper marketing plan for ensuring the success of any new app you launch on these popular app stores.

There are many pre-launch app mistakes and post-launch app mistakes that marketers make which affect the performance and popularity of apps on these marketplaces significantly. The success of any app isn’t limited to developing an app from the best app idea only, there are many other factors that affect how your app will perform. Two apps of similar potential and offerings can do very differently on the app stores depending on how well their pre-launch and post-launch app development checklists have been covered thoroughly. Here we will discuss some of the most common pre and post app launch mistakes so that you don’t fall victim to these blunders.

There are many pre-launch & post-launch app mistakes that affects the performance & popularity of apps. check out this to avoid that