"Running that first shop taught me business is not financial science; it’s about trading. Buying and selling.”

Sometimes it's easy to overthink running a small business. But no matter your sector, never forget the basics: you need customers to buy your product or services to survive and thrive. Your customers are your key to success, so treat them well.

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"Listen to your customers deeply, or you will have none.”

When starting your small business, customer feedback is invaluable and will help shape your future business plans and how you can adapt. Don’t be shy when it comes to listening to your followers, customers and readers – they could be your most valuable asset to use to thrive

"If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000.”

While happy customers may tell one or two friends, unhappy customers will flock to review sites and social media to post about (and, often, tag) your brand with their complaints. Often, it’s very hard to control – so don’t let it get to that point.

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"Do not be embarrassed by your failure, learn from them and start again."

Fall down seven times, but stand up eight – true courage, in life and business, comes from the power to dust yourself off and continue, regardless of any mistakes or failures. Learn from them and move one.

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