Today, direct selling has grown into a multi-billion dollar industry that spans across the globe. One of the main reasons why this industry continues to grow despite various challenges is because direct sellers have learned how to effectively adapt this business model. The latest trends must be followed to be in the industry.

Many people find themselves seeking new sources of income in the present economic environment. In response, direct selling companies are creating unique and expanded opportunities for distributors to serve customers in ways that meet the challenges of our present times. Direct selling provides solutions for customers in times of change because it allows them to make their own decisions about how they want to earn an income by taking advantage of personalized service without compromising quality.

The direct selling news announced a customer-centric recognition program that announced some direct selling companies as winners for their customer-centric approach. These companies are those which prioritized customer sales more. The awards were given in the gold category for companies having the customer-distributor ratio of 5:1 and platinum categorized companies for having a ratio of 10:1.

Customers are the lifeblood of any business. They drive profitability, market penetration, and sustainability. Being customer-centric is not an easy task for direct selling companies. Making your customers happy is not as easy as it seems. There are many factors involved in finding out what makes them happy and some of these elements include the product that you deliver, performance, cost, presentation and packaging, marketing, customer service time, and cost of shipping the product. For example, the product you deliver must be efficient, valuable, and effective in order for them to be satisfied with their purchase. The performance of the product will determine how they feel about it- if it's good quality then they'll most likely enjoy it and recommend it to others.