So, how can you attract the recruiters of your choice on LinkedIn? The answer? Well, it all boils down to the first impression they have about you in the split second that they glance at your headline. It works in the same way a news headline determines whether you read the news or ditch it. Your linkedin headline allows you sell yourself. Your headline stands as an essential element. And it gives you a pivotal opportunity to make an excellent first impression and entice the reader to want to know more about you. So it’s super important to get it right.
A good LinkedIn headline must:
1. Show your skills and expertise (what you do)
Include your current or past job titles, especially if they are relevant to the job you’re pursuing now.
2. Communicate the value you bring to a new employer (why they should employ you)
Include at least one keyword or phrase for the type of job you want.
3. Demonstrate something unique to make your LinkedIn profile stand out
People find it hard to resist unique information.

It would be best if you started your headline by stating your job title. You can choose to communicate your area of expertise or specialization instead. This step drives at what it is that you do. You can put your most recent job title if you’re currently employed. Make sure your LinkedIn headline has relevant keywords. Using keywords help you to rank in organic search. So, if you want the hiring managers to visit your profile, ensure your headline is keyword optimized. More often than not, the essential keyword is your job title.
With this unique formula, you’ll have a LinkedIn headline that grabs the attention you need. It’s easy.