In the world of direct selling, distributors are at the heart of everything. Distributors play an important role in shaping the success of your business. It's because of distributors that so many people have been able to experience financial freedom and earn an income on their own terms. They are your most trusted advisors and they have the power to influence a customer’s buying decisions. So it is vital that you keep the distributors happy and motivated and by this distributors can increase their engagement.

In the current state of retail, distributors are independent contractors who bring products from manufacturers to customers. Constant effort should be made by the entrepreneurs to improve their distributor’s engagement. So one important step for their development is personalization. Understanding what your distributors want and need goes a long way in creating an environment where they can thrive. It seems like everyone wants to be a little bit different and unique from their competitors. But what does personalization really mean? It’s about creating a culture where distributors are given the opportunity to improve their personal skills through training. Also, the best way to evaluate distributor performance is to give them assessment tests. This will allow you to see where they stand in your organization and what they need to work on.

In direct selling business environment, it is important to find ways to inspire your employees. Distributors can be encouraged by challenging them with the right tasks that are both difficult and achievable. One way to do this is through gamification, which can help distributors learn about products and processes while giving them a sense of accomplishment for completing each task.

Gamification creates an engaging experience for the distributor who gets points or badges when they successfully complete a challenge like solving a product quiz or taking an organizational survey. Also, entrepreneurs should be able to track and monitor their distributor performance and offer them rewards & incentives based on their achievements.