Press releases sent over mails is one of the fastest ways to reach out to the media and the audience. Learn a few tips to email a press release effectively.

Many businesses and companies use the medium of email for their press release distribution purposes. Email lists contain the addresses of media persons and journalists. Also, if you email a press release, it directly reaches their doorsteps. The possibility of reading the PR is also increased manifold. Apart from the basic writing and formatting factors in a good press release, it must also be written keeping a few tips in mind. Always remember that most people will avoid looking into the PR if it does not catch their eye. It might be rendered a spam mail which eventually sees the fate of deletion. So, when reaching out to journalists through email press releases, one can include various tips and tricks to successfully get the message through.

The following are some of the most valuable tips for writing a press release specifically to be sent through emails.

Relevant Subject

A subject line is the first thing one notices in an email. Let them know what the email is about by making it catchy and captivating. Always include some information regarding the email, press release in this context. However, make sure to be precise, straightforward, and short. A long subject line will only drive them to avoid opening the mail.

Do not Attach Files

Attaching a file in the email can instigate people to think it may be a virus or malware. In today’s day and age, online media is squirming with unknown risks. An attachment can send out the wrong idea instigating the receiver to never open the email or delete it altogether. Put the whole press release in the body of the email itself. This way, one will be able to read the PR write after opening the mail.

A Personal Touch

Personal touch in your PR writing style will take you a long way. If you are also sending a cover letter, you have more scopes to establish a personalized tone. However, a PR can also be made into a personalized release. No matter what your company background is, write the PR in a tone or sense that looks like it is meant for the individual receiver of the email. A professional greeting line or a pitch letter are some of the things that catch the eye.

Hide Email List

Press releases sent over emails are usually across large audience streams that include media houses and journalists. A good tip to a successful email campaign is to always send BCC or the blind carbon copy function. You do not want them to go through the people on your list. Also, it is boring to see 200 names flashing down the email. You might also get backlashes in case email addresses are not hidden. You do not want media houses to know how many of their contemporaries you are approaching for the same news. Also, when replying, if someone clicks on reply all, the mail gets sent over to everyone in that list. It is just a situation of chaos and inconvenience.

Be Respectful

As a reply, some journalists or channels may ask for the removal of their names from the email list. You as a business must always oblige. This helps in creating an updated media list. It will also help you reach out to the right media stream and to those who might actually be interested in your news.

Email Targeting

You must appropriately target your media audience while sending out email PRs. It is always best to target a small audience with a similar interest to hundreds of them who will end up deleting the mail.

Contact

Contact information in any press release for that matter is crucial. So, when sending PRs through emails, the business must include their contact information should the media channels or journalists get back to you for further discussion of the news. Contact information may include, phone number, customer care details, fax number, etc.

Conclusion

Press releases sent over emails are one of the fastest, most effective, and affordable ways to reach out to various media houses and journalists. Incorporating a few handy tips will help your news and hence, your business stands out before them leading to widespread coverage and engagement.