Quantitative and qualitative research are supplementary methods that one can combine in their surveys in order to get results that are both meaningful - as well as wide-reaching.

In order to attain the best results from these research methods, it is essential to understand the differences between them. So, in this article, we’re going to make some comparisons between quantitative and qualitative research methods. But first, here’s a quick rundown of qualitative vs quantitative to give you a quick overview, then we’ll dive into some of the details…

Difference between quantitative vs qualitative research? Both research methods have different approaches. Quantitative relies more on factual testing and data, with mostly closed questions to arrive at conclusions whereas qualitative explores ideas, classifications, and scenarios, with more words, fewer tables, and graphs, and more open-ended questions.

So, now that we’ve got the overview answer, let’s take you through a more thorough - yet simple review of qualitative vs quantitative to give you a deeper understanding.

https://meziesblog.com/the-difference-between-quantitative-and-qualitative-research/