What do you think of his business model?

Jason Njoku, the C.E.O. of the company that brought the popular viral movie, Blackberry Babes to the web as well as hundreds of Nollywood movies to You Tube legally was recently interviewed by Sara Lacy of Techcrunch during her visit to Nigeria.

Njoku through his startup is digitizing Nollywood content and signing exclusive content partnership deals with hundreds of Nollywood producers in places like Alaba.

Business Model: Njoku hires employees to watch Nollywood movies all day and then uploads the best of them to You Tube. The content is afterwards streamed on You Tube legally and in full for Nigerians online. The content is then monetized via You Tube ads.

You can watch his interview with Sara Lacy of Techcrunch here http://www.cp-africa.com/2011/05/15/sara-lacy-techcrunch-interviews-jason-njoku-of-nollywood-loveiroko-partners/#/news/

Surprising no one else tried to do this. Brilliant model, if you're on a run rate of $1m in your 1st year, you're doing something really right. I still think he's paying too much for the movie licences at $3,000 a pop (same as TV stations).