The world’s leading data-driven analytics and brand consulting company, Kantar, today announces it has acquired the 41.055% shareholding in Techedge ApS it did not already own.
The total consideration was approximately $97 million, of which one third is payable immediately, one third is deferred until July 2023, and one third is deferred until July 2024 (which deferments may in each case be accelerated upon the occurrence of certain conditions); all funded from operational cash flow.

Techedge ApS offers software solutions and consultancy services. The Company develops sophisticated analysis software for advanced decision support within programme scheduling, market research, brand analysis, campaign planning, and optimization, as well as provides management consulting services to the electronic media industry.

SOURCE:https://brandspurng.com/2021/08/03/kantar-acquires-outstanding-shareholding-techedge/