The activity of adding a link to your website on another website is termed backlinking. Today, backlinking is one of the most powerful ways to rank your website higher in search engine results. Therefore, creating quality backlinks has become a vital part of SEO i.e., Search Engine Optimisation. However, getting the right backlinks to your website can be quite a troublesome task when you don’t know the basics of it.


Understanding The Fundamentals of Building Backlinks

For a second, imagine yourself as a search engine. Now, whenever someone searches for something, your prime job is to show them the best possible results. Hence, when website A is linked to websites B, C, D, E, and F, then automatically the search engine thinks that website A must be as important as the other five websites. As a result, it ends up ranking website A higher in the search results. Thus, increasing the visibility of your website.


Categories of Backlinks

1. Earned backlinks

The links that search engines would like you to have are the links you earn, the ones you naturally get. These type of links come out of – great branding, being newsworthy, producing great content, giving out stuff for free, etc. To earn links, you need to do things that’ll make people want to talk about you or reference you for some reason.

2. Acquired Backlinks

These are primarily submission based tactics where you submit or post your site to various sites that accept links as part of their form entry. These are the typical tactics of directory submissions, social bookmarking, Guest Posting, commenting on do-follow blog, Forum Profile, Forum Posting, Social Profile Creation and so on.

It’s difficult to compete in SEO if you don’t start out with a few link acquisition tactics. It’s hard to just depend on earned links, you need to go out sometimes to get others to link to you.


Black Hat vs White Hat Backlisting Trick

You might have read a lot about black hat links, white hat links, grey hat links, and other colours of hats as related to SEO.

According to Google, any kind of off-page optimization (aka link building) is against their “webmaster guidelines” and thus “not safe”.

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

Let us start by saying, that all your link building efforts involve a certain risk. And because you want to rank high, you need to take the risk of building links.

So which type of “hat” you are wearing is more a question of semantics. In the end, the terms “white hat” and “black hat” are just fancy ways to cater to your risk profile or level.

Read the complete article on https://blog.tuplea.com.ng/2020/11/24/link-building-everything-involved-in-backlink/

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