First of all

I am sorry to hurt your feelings buy

When you pay a Graphics designer to whip up a cool logo and e-flier for you

Then you tell all your friends to post it on their whatsapp status by 8pm with your really cool caption that reads

"something big is cooking"

That is not starting a brand

That is just you and your friends posting logos

A brand is a result of your most consistent business/marketing activities

Whether you are intentional about those activities or not

It's beyond colors and a badass logo

But this is not a Brand 101 master class

so I will just stick to 1 key component of branding that a small business must pay attention to and that is.

Personality: Brand personality is a set of human characteristics that are attributed to a brand

Like how

Coca-Cola is about excitement

& Apple is innovative ; passionate and aspirational

You know what to expect from them because their product, their delivery and their marketing tell a story about who they are and what they stand for

these big businesses have marketing teams and crazy budgets

That ensure all they do is consistent and on brand

But for you

Its just you, your phone and your data subscription

So what do you do?

Like it or not,

Your business will take on your personality

How you talk!

Who you are!

And that is fine because you get to be you

But what most small business owners do is they take on this neutral robotic personality

And what is their excuse?

"It's business. I have to be official"

So they hide behind their colors and logos

And all people see is product pictures and price lists.

And you wonder why people don't chose you?

Put yourself at the center of your brand.

Let people know, like and trust you

Let them trace your business to an actual human being.

They can like or. Hate you

Its okay!

"You cannot be a powerful and life-changing presence to some people without being a joke or an embarrassment to others" - Mark Manson

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