There are three things you should consider when coming up with Big ideas or selling points. Think of a Venn diagram of three circles, now where they intersect in what connects all three of them right?.
Now for your big idea where these three intersect is where your big idea has been hiding all along.

So let's go!!!

PROSPECT:
1) What are they feeling
2)What do they read
3) What motivates them
4)What do they fear
5) What have they tried before that failed them
6) What forces to they believe in


ENVIRONMENT
1)What is going on around them and in the world at large.
2) How does it shape decision making of your audience
3)What adjustments is the environment making them do


PRODUCT
1)What are you offering
2) What's that blank story no one's telling
3) How is your offer better than the other ones that failed them
4) How easy is it to achieve the benefit
5) How believable is it/ Is it something they believe they can do.


When you answer these questions then you've come up with your big idea �

Stay tuned for more posts!!!!!!?