At this point, Apple will almost certainly launch the iPhone 13 next month, 17. But while we don't know when the phone will officially go on sale, a random eCommerce listing hints the the next-gen iPhone could be unveiled on September 17.

The listing comes from a screenshot of a Chinese e-commerce app, initially spotted by IT Home (via MacRumors.) The image suggests that all four iPhone 13 models will go on sale on Sept. 17, while the AirPods 3 will launch on Sept. 30. There’s not much else to back up that claim, but it does dovetail with other recent rumors that claim Apple’s annual iPhone launch event will be held the third week of September.

Apple is (in)famous for having gadget launches down to a science, but the pandemic and global chip shortage have thrown a wrench into the usual routine. While the company generally hosts its annual iPhone event in September, last year it pushed the launch to October. Apple also held two other events, announcing the Apple Watch Series 6 in September and M1 MacBooks in November. All the signs this year point to the iPhone once again arriving in September, but it does seem like we’re due for multiple events this fall as well. In particular, we might see the new M1X 14-inch and 16-inch MacBooks, along with a high-end Mac Mini, in November.


If we go by previous years, it seems likely that Apple could hold its iPhone event on Sept. 7, Sept. 14, or Sept. 21. If Sept. 17 is, in fact, the sale date, Sept. 7 may be a contender for the launch event itself. It falls in line with CNET’s “Labor Day Theory.” While it’s somewhat convoluted, the theory goes that if Labor Day falls on Sept. 1-3, the iPhone event occurs the following week and if it falls on Sept. 5 or later, Apple announces the iPhone the following Wednesday. And while it’s possible Sept. 21 is in the cards, Apple has yet to hold an iPhone event after Sept. 15 (not including last year’s October surprise).

READ ALSO: Report: iPhone 13 to Launch Third Week of September, Pro Models to Feature 1TB Storage Option-Macrumors

Is this Apple Nostradamus-ing ridiculous?
Yes. We all know the iPhone 13 lineup will get here when it gets here. But at this point, predicting iPhone launches is a time-honored tradition and we’ll be taking your bets in the comments below.