Optimize Call To Action Button
Writing a targeted text for Call to action button convert to leads. Make sure your button design clearly stands out on the page. It must be available right after
showing a solution to the problem.

Easy Checkout Flow
It is the final step of the purchase process. Here the customer will add an address, select payment, and shipping methods. Customers will redirect to the appropriate payment page to complete the purchase.
These checkout steps must be easy for customers. According to a survey by The Big Picture,11% of buyers abandon their shopping cart because of a complex check-out process.

“More than 90% of visitors who read your headline also read your CTA copy

– Unbounce”

PERSONALIZED PRODUCTS
The products list is tailored according to customers’ orders, abandoned, and search history, wishlist, product view, and other factors. Usually, customers show more interest in these products. It increases sales graph by at least 2% in a year.

Customer Segments
It gives us a clear understanding of facts about what kind of customers we serve. Giving great service is far easier to maximize the value of each customer to the business.



Crose And Up Sale
Improving related item algorithms will lead to more customer satisfaction it falls under crosse sale. After an item is purchased, sending an email or telling the customer to buy a
the product that could add more features to the existing one is count as an up-sale strategy.

91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them
– Accenture

Customer FeedBack
Always ready to listen to customer’s voices. Encourage them to give their valuable suggestions. You can use cold methods like calls or email to existing customers.

Track Down Competitors
Just focus on their business websites and track down all highly engaged pages and products, traffic source, promotion strategy, paid advertisement, awards, social presence.

Push Notification
Push notification is one of the best ways to deliver new content, offers, products to the customer’s within few mins to hr. Use UTM code for tracking the engagement of notification.

Targeted campaigns are 1.5-2 times more effective than campaigns for all users from the subscriber base.

Increase Customer Life Time Value
A high CLV means each customer will bring in more revenue for your company. Building a good relationship between customer and your company increase customer retention hence automatically increase lifetime value.

A 5% increase in retention produces a 25% increase in profit – clevertap.com
In eCommerce, the probability of selling to an existing customer is around 60-70% – zaius.com

If you have an interest in the PrestaShop framework and thinking to create an e-commerce website then you must know 6 important PreataShop modules that will increase customer retention and boost the sale.