If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular markets tend to have a high barrier to entry.
That means you’ll often need lots of money and resources to compete with the big players that already dominate.
For that reason, it’s often better to target (and dominate) a niche market.
In this article, we’ll look at some successful examples of companies targeting niche markets and how they attract customers.
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