"...INAPPROPRIATE NAMING OF ORGANIZATION:
A name is the appropriate identity with which an object or a noun is known. Although, a name could be generic such as calling a firm ‘an enterprise,’ or referring to a conglomerate as an ‘industry.’ Both certainly refer to organization for productive purposes which could be service or tangible. Therefore, a generic name is the common name by which organizations of common features are called. A proper name, on the other hand, is the name by which a firm is known at the Organization’s Birth Registry. A name certainly would enhance the critical mission of an organization and could do a lot more. Traditionally, a good name is said to be better than gold and silver and this is even truer of corporate organization. In another dimension, unlike living organisms, there are three environments that seem to determine a name that an organization is called. There is the Legal Frame, the Socio-cultural Frame, and of course, the Economic Frame...."

Adm. Tola O. Ajimisogbe
In The Pathology And Management Of Organizational Sickness.
Somewhere in Chapter Seven.
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