Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.

START WITH FACEBOOK
Use Facebook Messenger to reach out to friends and acquittances on Facebook for whom we don’t have a phone number or email address.
Sometimes they’re distant friends whom it would be uncomfortable to text out of the blue. Use Facebook Messenger to reach out and remind people what you sell or do.

Here are four scripts to help you initiate that conversation.
These templates also work via text!

DIRECT APPROACH
Hey, __. I know this may seem weird, but since I’m in real estate, I wanted to ask if you know anyone who is looking to buy or sell their home? If not, no big deal. Please keep me in mind!

Hi, . The market is still going strong, and home prices are going up quickly! Curious what your home is worth?

Hey, __. The market is still going strong, and interest rates are starting to climb. Curious what’s on the market in your price range?

SEMI DIRECT APPROACH
Hey, _. Hope your holidays went well! I have a house I just listed at (address) that is going for $. Do you know anyone that may be interested in moving? I would love to help my clients sell and your friends buy. If this is not the right house for them, I would still love to help them! Let me know!

NON -DIRECT APPROACH
Hi, __. Hope your holidays went well! I wanted to reach out to remind you I’m in real estate and ask for your help with referrals. Most people are going to run into six to ten people over the next 12 months who are looking to buy or sell, so I was hoping you would help me out when you bump into these people? Feel free to pass my name and information along. Thanks so much for helping me out!

LIKE AND TYPE YES IF YOU WANT A FACEBOOK MESSENGER MESSAGE TEMPLATES.