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High Traffic With Very Low CPC, What Could Be The Cause? - Webmasters - Nairaland

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High Traffic With Very Low CPC, What Could Be The Cause? by Digiprof: 7:09pm On Sep 09
Good evening to you all, as a digital marketer, I have been running a SEO and promotional campaign for a certain site and the traffic has been impressive. Initially the CPC was improving per the traffic but all of a sudden, the CPC relapsed even though the traffic is still high.

Some days, traffic could be more than 3k but the CPC shows 0.07. To make matters worse, it may go up and return again.

Gurus in the house, what could be the cause for this?

To some extent, I'm grounded on digital marketing and especially SEO but I seem to be lost here.

I believe where my knowledge stops, that is where another person's own starts, thus bringing it here.

I need your contribution please.

7 Likes

Re: High Traffic With Very Low CPC, What Could Be The Cause? by Digiprof: 7:27pm On Sep 09
Hi, any contribution?
Re: High Traffic With Very Low CPC, What Could Be The Cause? by damilola4162(m): 7:37pm On Sep 09
Digiprof:
Hi, any contribution?

Hello brother, we are in this problem togther, C.P.C most times i get 0.03 as against 0.10, 0.15 in March, April, May.

I think it is general, except you are gwttimg traffic from first tire countries like, US, UK, Canda, etc.

My suggestion

Buy facebook page, promote your content to first tire countries I mentioned above.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by damilola4162(m): 7:38pm On Sep 09
Above is my AdSense revenue in April, below is what am making now, it will shock you!! shocked
Re: High Traffic With Very Low CPC, What Could Be The Cause? by Digiprof: 9:06am On Sep 10
damilola4162:
Above is my AdSense revenue in April, below is what am making now, it will shock you!! shocked

Thank you brother for your contribution
Re: High Traffic With Very Low CPC, What Could Be The Cause? by opeyemix: 1:33pm On Sep 10
I might have a solution for you but I need to ask a few things first just to be sure
Re: High Traffic With Very Low CPC, What Could Be The Cause? by Digiprof: 7:06am On Sep 12
opeyemix:
I might have a solution for you but I need to ask a few things first just to be sure

Please go ahead
Re: High Traffic With Very Low CPC, What Could Be The Cause? by opeyemix: 7:19am On Sep 12
Digiprof:


Please go ahead

How many ads units are on a page?
What ads Type do you use
Keywords targeting
Re: High Traffic With Very Low CPC, What Could Be The Cause? by ChewingStick(m): 8:03am On Sep 12
From your prior earnings, it's not wrong to say that you're in a good niche

but a lot of reasons could be the cause.

Try blocking some advertisers and experiment with your ads

If that doesn't work, consider moving to Ezoic?
Re: High Traffic With Very Low CPC, What Could Be The Cause? by Digiprof: 1:34pm On Sep 13
opeyemix:


How many ads units are on a page?
What ads Type do you use
Keywords targeting

It's AdSense used on the site.
So it's keywords ads... The targeted keywords are Job, Employment, Education grants and loans, scholarship
Re: High Traffic With Very Low CPC, What Could Be The Cause? by opeyemix: 1:41pm On Sep 13
Digiprof:


It's AdSense used on the site.
So it's keywords ads... The targeted keywords are Job, Employment, Education grants and loans, scholarship

Reduce the number of ads units bro, only place 2 display ads in-between ur post where it will be visible to ur audience. Try this for a week and let's observe the changes

4 Likes

Re: High Traffic With Very Low CPC, What Could Be The Cause? by Healthybiz: 3:40pm On Sep 14
smiley
Re: High Traffic With Very Low CPC, What Could Be The Cause? by MajorOvakporaye(f): 3:41pm On Sep 14
Na wa! Na the wrong thread I don go enter so! shocked I have nothing to contribute, thanks

9 Likes 1 Share

Re: High Traffic With Very Low CPC, What Could Be The Cause? by jhydebaba(m): 3:41pm On Sep 14
Who go teach me this thing
Re: High Traffic With Very Low CPC, What Could Be The Cause? by wpadmin: 3:41pm On Sep 14
Following
Re: High Traffic With Very Low CPC, What Could Be The Cause? by HelloWriter: 3:46pm On Sep 14
Digiprof, Adsense is slave labor if most of your audience comes from Africa. I suggest that you buy a social media ad and target a top-tier country.

Another suggestion I have is for you to place ads in between paragraphs because ads placed up and below hardly get clicks.

Then, above all, I advise you to create more SEO-compliant and rich content. Google is using more of high-level AI that prioritizes the quality of content above everything else these days. If you need help in this regard, you can get across to us. Thanks.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by NaughtyBrainiac: 3:47pm On Sep 14
I'm not an expert here at all but I feel there might be something wrong the the Quality of Traffic.

There quantity (numbers) might be high, what about the quality? Is it possible for traffic to be fake, the users not being active?

1 Like

Re: High Traffic With Very Low CPC, What Could Be The Cause? by Robisky001(m): 3:47pm On Sep 14
I am similar issues. I think it has to be the targeted countries you know NG is part of the lowest-rated country in terms of earning. Try and run the ads in the top tier countries and see the difference.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by dotun4luv(m): 3:47pm On Sep 14
You have done your assignment deeply to be able to earn 3k traffic per day. However, the reason why your CPC is extremely low is nothing but the traffic source and the number of ads on your page. Using auto ads will increase the number of ads on the site and thus reduce CPC. If your traffic is from Africa or Asian countries your CPC will definitely be low.

To improve it, target traffic from the top tie country such as USA, UK, Canada, Australia.

8 Likes

Re: High Traffic With Very Low CPC, What Could Be The Cause? by taiwofawole: 3:48pm On Sep 14
Major reasons you have been earning low , read the thread below

https://www.nairaland.com/6720556/main-reason-why-been-earning#105190417
Re: High Traffic With Very Low CPC, What Could Be The Cause? by tempem: 3:52pm On Sep 14
From personal experience:

Your niche and traffic source matter.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by wisdomkid: 3:53pm On Sep 14
Your KEYWORD matters.
You need to know the type of articles you're writing, and convert the ones bringing traffic to your site, to higher CPC keywords.

But your general niche is the issue here. If you had shared your site/keyword, it would be easier to help you. No magician can help you increase your CPC except they know your site.

I'm a Nigerian, and I've seen friends with RPM as high as $25.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by Emmadoc: 3:55pm On Sep 14
Bro, target keyword with high CPC...

The thing is, advertisers bid higher base on location, conversion, etc.

That is to say, if a Tesla ad is showing on your site and your traffic is not from tier 1 countries, your CPC is likely to low.

Example, how many people will see an advert of Tesla cars in Nigeria and click to buy?.

If the advertisers are getting conversion on a particular geographical, your CPC is likely to be high...

All in all, target good keyword with high CPC. Since you said you are an SEO expert you can easily do that and rank.

Gracia$.

3 Likes

Re: High Traffic With Very Low CPC, What Could Be The Cause? by AfriNotesNEWS: 3:55pm On Sep 14
Is general issue for the past few months

Nothing much to worry about

As it will pick up again..

Some domain where flashed down... Is normal..
Re: High Traffic With Very Low CPC, What Could Be The Cause? by mactoni91(m): 4:10pm On Sep 14
Check out my dropshipping store...

Tho, still work in progress.

https://shopmalu.com

Any volunteer willing to share ideas or work with me?
Re: High Traffic With Very Low CPC, What Could Be The Cause? by TOYNEX(f): 4:18pm On Sep 14
I'm learning!
.
.
.
A thread for Rhinestones template
https://www.nairaland.com/6280305/how-use-stone-pattern-board/1#105812189

Re: High Traffic With Very Low CPC, What Could Be The Cause? by ojasweb(m): 4:21pm On Sep 14
Digiprof:
Good evening to you all, as a digital marketer, I have been running a SEO and promotional campaign for a certain site and the traffic has been impressive. Initially the CPC was improving per the traffic but all of a sudden, the CPC relapsed even though the traffic is still high.

Some days, traffic could be more than 3k but the CPC shows 0.07. To make matters worse, it may go up and return again.

Gurus in the house, what could be the cause for this?

To some extent, I'm grounded on digital marketing and especially SEO but I seem to be lost here.

I believe where my knowledge stops, that is where another person's own starts, thus bringing it here.

I need your contribution please.

What exactly is your complaint?
Are you complaining about getting low CPC from your ads or this post is about your AdSense earnings?
Re: High Traffic With Very Low CPC, What Could Be The Cause? by Refix: 4:22pm On Sep 14
The geographic location of your users matters a lot. Tier-3 traffic usually results in low revenue.
I would advise you to implement interstitial ads. Interstitials usually perform well compared to normal display ads.
Re: High Traffic With Very Low CPC, What Could Be The Cause? by SecretReporter(f): 4:24pm On Sep 14
Village people
Re: High Traffic With Very Low CPC, What Could Be The Cause? by atheistandproud(m): 4:25pm On Sep 14
Hmmm....

You people are making money?

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