On the customer relationship journey we must understand that each customer is unique and has varying experience and personality. To get the best from your customer you need to first study their personality then come up with best way to relate with them. However all customers have at least three of the under listed service delivery expectation;
1. Price
Most customers are really concerned about price. They want to be sure your goods are not too pricey that is your price must be competitive. Are they getting the best deal? Is the product is of high quality or value for the price you offer.
Price is a big deal in this journey if you want to retain and get more customers. Does it mean you should price yourself low? No. just make sure you are competitive and you give value for money spent on your product.
Think about where you can offer price advantages for customers. For example, you could offer a discount on a product bundle or for orders above a certain amount of money.

2. Reliability & Sustainability
People need to trust that the product they’re getting will last. They need to rely on its ability to function properly for a reasonable amount of time.

3. Risk Reduction
Even if your products are super reliable, people still want to know they’re not at risk of losing their money or time. It is very important to ensure 100% guaranty on your product. This will allay the fears of your customers that they are not at risk by buying from you.

4. Transparency
People needs to be informed of what makes up your product. Tell them upfront it should be part of the package. Don’t hide anything from them. Hiding information about your product from your customer is a No.

5. Information
Another important customer need has to do with information. Whether you sell physical products like clothes or you make dress or accessories please be available for question and also be open to corrections.

7. Empathy & Friendliness
When it comes to customer service, people need to feel that a brand understands and cares about them. Some people are actually willing to pay more for people that offer excellent customer service be friendly with your customers, respond to their comments on your post, and celebrate them on your status. This goes deep

In my next post i will be sharing customer satisfaction benefits. Thank you for reading. i remain your humble guide in Customer Relation in fashion Business.
CEO @ Fabrics by Yemia .