Understanding the Benefits of Using T-shirts for Brand Promotion (1).

By Chukwudimma Aaron-Okonkwo

If you are a football club fan for such teams like Chelsea of London, Enyimba of Aba, Manchester United of Manchester, Rangers of Enugwu, Arsenal of London, 3SC of Ibadan, Barcelona of Catalonia, Kwara United of Ilorin, Bayern Munchen of Germany or the ever reigning champions of Europe -Liverpool of England, I am sure you must have always seen the club sponsors' brand names written around the jerseys worn by the players to every football match or training session.

Liverpool Football Club for which I am an ardent fan, and a proud one at that, for instance, has "Standard Chartered" and "AXA" written in front of its match and training jerseys respectively. Standard Chartered Group and AXA are two of the sponsors for the football club. They use the club jerseys and other club materials to promote their brands because its one of the benefits for which they are sponsors.

So imagine promoting your own brand the same way as AXA or Standard Chartered Group. Is not it a lovely and attractive medium? You don't necessarily have to be a sponsor to a football club in order to have your brand widely known. The easiest thing you can do is to simply customize your logo, slogan and message on t-shirts and give them away to your staffs, customers, and partners. In doing so, you have created a group of devoted fans who wear them and become brand ambassadors everywhere they go in the world! This way, people see your brand and become familiar with it. Besides this way, you have created high visibility at a lower cost.

This kind of branding strategy is called a brand promotion.

Brand promotion is a way of making your products and or services known to your potential customers. It is a way by which you convincingly inform, persuade, remind and influence your customers to a decision of buying your products and or patronizing your services.

There are many strategies for brand promotion. These includes: magazines, billboards, branded mugs, branded water bottles, stickers, branded face caps, branded t-shirts and so many others.

Branded t-shirts, as a brand promotional item over the years, has remained one of the best ways to promote a brand. This is because of its feasibility when compared to other promotional methods. T-shirts does not go out of fashion. They are considered long lasting promotional materials.

Branded t-shirts are the best marketing medium for business startups and small scale companies with a modest budget.

Customized t-shirts are the best way to attract and make your brand popular in the business world. It attracts the interest of your customers toward patronizing the products and services you render. More so, it builds a customer base, and it doesn’t need much on your part to achieve its purpose.

The most important factor in this campaign is the design and quality of the t-shirt. It is about making sure that it appeals to your customers. And Ronmac is here for you.

At Ronmac, we are here to offer you the best quality in terms of material and print when it has to do with brand promotional items. We are happy that we can produce, design and print t-shirts for your brand promotion. We print t-shirts for business meetings, religion conferences, association events, football club teams, funeral services and others. We are simply devoted to providing excellent customer service and an even more impressive product quality.

As Liverpool slogan says, "You'll never walk alone", Ronmac pleads,

"Let's do it for you!"
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