To inculcate a healthy living practice among the populace towards the protection of the environment for a sustainable life, NIttol, produced by Expand Global Industries Limited (EGIL) has partnered with Miss Earth Nigeria to raise awareness on climate protection.

Based on its belief that how people treat the environment will determine the output gotten from it, it partnered with Miss Earth to host the 20th edition of the beauty pageant where the winner among the 18 contestants from across the country will represent the country at the international edition to be held later in the year.

Miss Earth Nigeria Beauty Pageant is an event organized by Serendipity Media Limited to create awareness on positive environmental practices, with this year’s theme being, "Beauties for a Cause".

At the Nittol Clean Up day, held a day after Nittol Tree Planting, Rajat Kapur, the Managing Director of EGIL, a subsidiary of Henkel, said they decided to support the cause of the pageant as the creation of a sustainable future with climate friendly weather is desirable for all.

‘’Nittol is in alignment with the beauty pageant as the brand promotes environmental sustainability by pushing for the proper care of the environment, and being a specially formulated antibacterial homecare and laundry brand, it has over the years grown a bond between women and self-care in terms of cleanliness and the confidence it brings’’, he asserted.

He said the strength of the brand is that it combines the premium German expertise with the richest Nigerian knowledge to provide the best quality products to Nigerian consumers who care about their laundry and house needs.

Kaveh Sani, EGIL Marketing Manager said the pageant is perfect for the brand, hence the support it gave to it as it wants to promote cleanliness to end undesirable environmental practices and the dangers posed by the practices.

The National Director of the pageant, Ibinabo Fiberesima said the Pageant is an international event that was brought to the fore with a vision to channel the beauty pageant entertainment industry as an effective tool to promoting environmental awareness and finding a lasting solution to the dangers posed by wrong environmental practices.

Fiberesima wants Nigerians to do more to protect their environment by engaging in activities that were not in any way detrimental to the atmosphere, as she stressed that the environment would always give back to the world what the world feeds it.