It is important to identify the what, why, who, where, when and how of your business before venturing into it and when it is running.
Why do I want to start a business?

There is a high tendency that what you intend is not new and if it is, competition will arise, what problem do you want to solve with your product/service that will give you a competitive edge.

Ask yourself why!

Am I ready to devote the necessary time and resources?

Ask entrepreneurs and they will tell you that having a business is not a bed of roses. Are you ready for the journey?

What are my financial goals, both personally and for the business?
This is especially necessary if you must sustain your business

How will I sustain this business?

This is necessary to set your long term goals. Where do you see your business in the next decade? Asking this question will inform your marketing strategy.

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