Last year I wanted to work with a client. We fixed a schedule and met as agreed

The first thing I always do when clients consult me is to listen to them

Why do I always start with this?

Statistics show that 70% of businesses fail within their first 2 to 5 years as of April, 2021

The reason is often due to lack of proper research and poor strategy

Infact, try using google to search number of businesses that are created every single year, over 300 million new businesses across the continent

The world is a pyramid - same applies in every field, even in the world of business.

The weak are always at the bottom and it's damn ruthless.

This is why you need a good marketing strategy to grow and boost your sales which I can help you with at very discounted rate.

After listening to her, I highlighted why and how her business wasn't growing like she wanted.

I gave her some research exercise to do...

To exactly know her goals and also help me to properly align my interaction with her.

She was amazed of how I carefully dissected her business in its entirety

Below are lessons you can pick from my interactions with her...

1. Have a passion for what you do

Even if you don't like the business at first, as far as it is solving and meeting needs, start from there and do what you love later.

I have an old school mate. We both attended the same secondary school together, 'School of Science', she is now an event planner and she is really making big money from it.

2. Employ others with similar passion

Don't just employ people that are looking for just any job. Employ those ready to learn and also see themselves as a part of the business.

3. Build yourself in terms of knowledge and technical know-how

We live in a changing and developing world. As an entrepreneur or business owner, you can't afford to have a 19th century mindset or tools in running your business.  It is best you read wide, have a mentor and always be prepare for change in your business.

4. Reach out to experts in those fields

Never think you know everything.

'To know, is to know that you know nothing. That is the meaning of true knowledge' - Socrates.

Is this helpful?

Let me know in the comment box....

Cheers!

Sam.