Search Engine Optimization is the procedure of enhancing the quantity and quality of site traffic to a particular website or a web site by search engines like Google, Yahoo or MSN. SEO targets unpaid visitors as well as direct visitors rather than paying visitors or direct traffic. These visitors usually consist of people who are not interested in purchasing anything. This is why it is better to target such visitors through organic SEO.

So what Is SEO?

In SEO, various factors are considered apart from the relevance of the website itself. One of these factors is the placement of keywords or keyword phrases on the web site. The keywords used should be those that people commonly type in order to look for information about a particular topic. The more often these keywords are placed, the better it is for SEO.

In addition to keywords, the web site should also have other elements that help in attracting search engine traffic to it. One of these elements is navigation. The links on the home page should be well arranged and clear so that users do not get confused while looking for something. Other relevant links should be accessible to the user and these should not be distracting.

It is also essential that links to the home page be properly chosen and placed so that they provide information to the user. If links are not relevant or if they are not placed conveniently, then these could also affect SEO. For instance, if a visitor to a particular website does not find any information about the topic he is looking for, then this will not help in improving SEO. Instead, the search engine should suggest other links about this topic that are relevant.

In SEO, content is also very important. The text content of the site should be very informative and interesting to attract readers. The keywords used in the content should be those which are highly searched for on the internet. Also, the keywords should be specific and the target audience should be focused only on this.

The most important thing in SEO is ensuring that keywords are placed strategically so that they improve the chances of ranking well in the search engine. Keywords are only one aspect of an SEO campaign, other factors include the design of the website and its content. Other factors like building links and content are equally important in SEO. These should be as natural as possible, since no other SEO firm uses black hat methods for improving rankings. Also, the right way to use keywords is also important. SEO companies usually employ a number of techniques to achieve this.