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Why Advanced Marketing Automation Features Essential In Direct Selling? - Business - Nairaland

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Why Advanced Marketing Automation Features Essential In Direct Selling? by epixelmlm: 2:10pm On Oct 28, 2021
As an industry that thrives on the work of distributors, it is important for direct selling companies to recognize their distributors’ efforts. Also, it is important they realize that their efforts are being seen and appreciated. Direct selling business is not just about selling a bunch of products; companies should exhibit values, ethics, and accountability that any business entity can learn from.

Respecting the efforts of distributors is the most important among them. Distributors should be compensated the right amount at the right time, as it is important to keep them excited and motivated throughout the business journey. Marketing can be strengthened by using the appropriate automation systems. Automated reward systems can be implemented on direct selling software platforms. These systems can manage the points delivery, ranking, rewards, etc.

Long-term distributors can be honored with rewards and loyalty programs. This gives value to the time and efforts they spend working for the company. Direct selling software platforms can be enabled to generate one-click referral links that distributors can utilize. These links can be easily shared across social media platforms. Referral points can be recorded and leaderboards can be used to display the top performers in the team. The highest performers can be rewarded by means of real-time reward delivery tools.

Loyal distributors can be offered personalized subscription programs and product discounts for their valuable efforts. A lot of software tools and features are available to customize this distributor rewarding experience. These processes can have a prolonged impact on the growth of the business as well as the distributor growth. Distributors are the wealth of the direct selling industry. Acknowledging their efforts in the business journey can help them expand their horizons.

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