We’ve all been there: spending hours or days trying to decide between investing in PPC, SEO or social media. It’s a tough decision and can make you feel like you’re sitting on a fence – falling off either way. But, the thing is – it doesn’t need to be that way.

Truth is, the marketing puzzle is more complex now than at any point in history. Gone are the days when businesses can rely on one method to achieve success, although many still try.

Today, your marketing strategy must be dynamic and tested. As marketers struggle to achieve results through social media channels, SEO tactics or PPC campaigns, it’s time to consider the big picture.

First things first: Traffic, Convert, Sell!

There’s no denying the power of the web—it’s such a powerful force that it has turned small businesses into billion-dollar enterprises and legacies. But if you’re like many other executives today, you might be wondering if there is a way to leverage this power to increase profitability and revenue for your business. The answer: Absolutely!

At first, just having a huge number of users to your website is the key factor. But eventually, it will be your ability to convert those users into prospects and eventually customers that will make a difference in your business.

When it comes to your marketing budget, you always want to ensure the maximum return on investment (ROI) for each campaign. This can be challenging if you are unsure which of the three main digital marketing channels – PPC, SEO or social – will deliver the most value for you.

Business owners and marketers today can leverage these marketing strategies to drive leads and increase their online visibility. But what they usually don’t know is they can also make improvements to these strategies using keyword research and competitor analysis to see how their competitors are performing in their respective channels.

So, what should be the investment priorities in digital marketing for your business or organisation?

PPC – Pay Per Click Advertising.
SEO – Search Engine Optimisation for organic traffic.
Social Media Marketing – A social media campaign through platforms such as Twitter, Meta (formerly Facebook)), Instagram etc.

Online marketing can be a tricky thing to nail. What works for one business may not work for another, and that’s down to a multitude of factors, from how well known your brand is, to what you’re selling, all the way through to the audience you’re aiming at.

While there’s no magic bullet, PPC, SEO and social media should blend together well. Each can work alone but can be so much more effective when used together.

Before we get into the meat of things, let’s quickly go over what each channel is and does.

(Get all the detailed analysis to give you a bigger picture here. Can't fit all the guides here - as it's 3500 words long https://naijacopy.com/ppc-seo-or-social-media-which-will-deliver-the-best-roi-for-your-business/)

In summary:
PPC can help your business grow, which is why many small business owners turn to it when they are starting out. But what some might forget is that while PPC provides rapid growth, it is also expensive.


SEO offers theoretically limitless potential for organic traffic; however, it typically takes time. When optimising for web traffic, patience is key.

Social media marketing might be the right choice for your business if you need to build brand awareness and audience engagement, but it may not deliver the conversions you want.

PPC is best for quick results at the top of the page, while SEO is better for long-term Google rankings. SEO is the smarter choice if the focus is more on budget and less on time.

Choose social media advertising if your priority is brand, product or service awareness - and not really a quick return on investment. It works well too if you think your business or offering is something people will be excited about and want to share.

If you want to hit Google Page 1 from the get-go, then PPC is the best for you. However, the best strategy is to intelligently and creatively combine all three.

You may want to do more of PPC (Google Ads) in the beginning to quickly race to the top of the search engine page results and complement it with vigorous social media marketing for brand awareness.

Then as your product or service gain some traction with your target market, solidify it with strategic SEO planning and execution for a more stable and long-term ranking in the top results.

You should now have a better grasp of the concept of SEO, how it works and compares to running a PPC or social media marketing campaign. This will help you plug the gaps in your internet marketing strategy.

The most important thing is to clearly define your marketing goals and make sure you prioritise (and combine) the right channels and strategies to guarantee the best return on investment.

Patiently and carefully learn how to apply each strategy and assess the results as you go so you can improve and make each campaign better than the last. Get in touch with us at NaijaCopy.com if you’d like expert help with your digital marketing plans.

https://naijacopy.com/ppc-seo-or-social-media-which-will-deliver-the-best-roi-for-your-business/

PPC (pay per click) is a quick and easy way to get your business or website in front of a highly targeted audience. With PPC’s sponsored “ads”, your product or service can pop up on Google top search results or display banners of the favourite blog sites of your prospective customers with relevant keywords.

Search intent or search motive is one of the most important factors to consider when optimizing your website for conversion rates (SEO). It’s used in all marketing strategies, but SEO strategies are heavily reliant on it.