Black Friday is only 23 days away, are you ready for it? It's never too early to start preparing for what could potentially be the biggest day of sales for your business.

Are you a small business owner? Here's a checklist to help get prepared for Black Friday 2021.

� Set your goals and targets - Start your planning process by setting the goals and targets you want to achieve and the actions you will take to achieve them.

� Prepare your inventory - After you have set your goals, it's time to prepare your inventory. If you are selling physical products, how many items do you need to meet your target? Are you offering the same discount on all products or unique discounts on specific products? Do you need to order more inventory? Do you have enough packaging? Thank you cards? Plan and prepare!

� Take product pictures - Now that you have your Black Friday inventory ready, it's time to take high-quality pictures of all your products if you don't have them already.

� Create your social media posts and promotional designs - Create compelling social media content that will inform your audience about your offer and get them excited about it. Also, prepare content that you will use for email or WhatsApp marketing and Facebook Ads.

� Plan your marketing and posting schedule - Buyers are typically on the lookout for ads as we get closer to the Black Friday weekend. Plan to schedule content that will create hype for your upcoming sales and prepare to start running ads at least one week before the Black Friday weekend begins.

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This article is by The Content NG, A social media agency that provides small businesses with the tools they need to grow their online presence, attract potential customers and generate more revenue.