A lot of people think that digital marketing has been taking over traditional marketing. The marketing arena is changing after many of the Newspapers going digital.

Traditional marketing has fallen over the years because of the invent of smartphones and their convenience. People find digital gadgets a lot more user-friendly. Hence, marketers have changed their targeting techniques and switched to digital.
Traditional marketing

Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing.

Another meaning of traditional marketing is when people find your business through reference or network and start buying your product or service. It is a conventional form of marketing your brand, which helps to reach an audience with offline modes of advertising.

The major fundamental aspects of traditional marketing remain the same even though it has evolved over the years. The selling techniques remain on the four P’s- product, price, promotion and place. Every brand should know how to include these four P’s of marketing in their business.

Product- When you have a better understanding of your product, only then will you be able to effectively market it. A product can be an intangible service or a good that fulfills the needs and wants of the target audience.
Price- The cost of the product is based on how familiar you are with it. When it comes to demand, supply, profit margin, etc, price is to be kept in mind.
Promotion- The way you advertise your product and show it to the target customers is known as promotion. Promotion can be digital or traditional.
Place- Putting the right product at the right time and place in front of your target group is what traditional marketing relies on. When you place a product in the right situation, you increase the chances of converting the prospects into consumers.

Digital marketing

As long as technology is evolving, digital marketing continues to grow. Digital marketing includes social media mentions, websites, banner ads and YouTube videos. Digital marketing is quite similar to traditional marketing but just uses digital devices. One can start promoting business through social media marketing. Online marketing is a form of inbound marketing, and its main aim is for customers to find you.

Marketing your business through social media channels becomes easy like online organic search, paid search or by reading content online like article or blog. The audience becomes familiar with your content as and when they keep seeing it, which helps build trust.

Advantages of social media marketing

Increased brand awareness
More inbound traffic
Search engine rankings start improving
Higher conversion rates
Customer satisfaction
Improved brand loyalty
Cost-effective

Advantages of traditional marketing

Longevity
Finding ads in newspapers, magazines or on billboards is easy

Disadvantages of traditional marketing

Reaches only the local audience
In some cases, results can’t be measured
Expensive as compared to digital marketing
Traditional marketing is one way and static

Why digital marketing?

Results are easier to measure
Digital marketing campaigns can reach a lot of people
One can tailor their campaign as per the audience
Engaging way of reaching your audience
There is direct contact between the business and its audience
Two-way communication

Is there a balance between traditional marketing and digital marketing?

The world has changed into a digital domain. We perform a lot of our daily activities online, like reading the newspaper and banking. Due to the growth of the digital age, it is better that marketers start investing in digital campaigns. The traditional market still has its audience, but it is decreasing due to the digital world. We live in a world where it is essential to have a website and use the internet to engage with the audience. Hence, businesses should carry on their traditional promotion but also ensure that they are present digitally and are planning on expanding their online presence.

At PluxNG we provide digital marketing solutions to help positioning your brand for the right targeted audience.

In an ever changing digital environment, we take the complexity out of your Digital Marketing, Website Design and Development, App and Software Development and Data Analytics by delivering award-winning solutions and campaigns.

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