LET ME TEACH YOU A SECRET...


....about getting what you want from people more easily!


However, before I do...


Some quick foundations so everything makes neat sense.


You already know that as marketers..


We are somewhat specialist psychologists at the same time..

Meaning that we are students of human behavior, but specifically as it relates to buying things...


Things in this case can be product, service, feelings or even ideas.


Now here's a psychological principle I need you to note:


➡️➡️ When people mentally associate you with very positive feelings, they are more than likely to do what you ask of them ⬅️⬅️


Now how do you deploy this in real life, assuming you want to request something from a BIG MAN or WOMAN?


➡️ Before you make that request or begin discussing that deal.


➡️(If possible) meet that person at a place where they are in a very excited state OR put them in an excited state by yourself OR do both!


Places where people are usually naturally excited are at parties, clubs, bars or social hangouts like the incoming Lagos Hangout.


✅ Putting a person in an excited state may mean you buy them something they take absolutely delight in as a gift.


➡️ Spend some good time with them while they are in that excited state.


➡️ Let them know that you would love to have a personal discussion with them.


They may give you some eartime at the event. That's your chance right there...


If they say they would prefer to discuss the matter after the event. Great!


➡️ Go see them after the event....


You are more than likely to get a yes assuming what you want is something they can do and if it's not against their values or principle.


I hope you understand? Great!


That being said, for you to become a master at doing stuffs like this, it has to become natural.


It can't become natural IF you don't normalise going to social events where people gather.


Where do you think the most juicy deals are often closed? You think it's in the office? Shey you get it now?


I hope you have learned something valuable, right?