Nike is bringing its “Just Do It” trademark motto to the fight against global climate change.

Women's impact in climate change
The company announced “Move to Zero” on Thursday 4th November 2021, a comprehensive sustainability plan designed to “help protect the future of sport.” The program builds upon existing organisational effort- including Nike’s aim to produce with 100% renewable energy by 2025 and operate with zero carbon emissions.

The announcement was made on the eve of the Global Climate Strike , a 7 day international event in which protesters in 150 countries support the action on climate change.

Speaking at Nike headquarters in New York City on Thursday, chief sustainability officer Noel Kinder spoke about the company’s goals and stressed that sustainability is more than just a corporate buzzword for Nike.

Warming temperatures have a direct impact on the athletes the company outfits and sponsors, and as conditions shift, so too will the technology needed to perform.

“At Nike, we believe that climate change is the defining environmental issue of our generation because the reality is if there’s no plan, there’s no sport,” he said. “And as you might imagine sports are fairly important to us.


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Source: Business Insider.