Do you want your press release to be consumed by a massive audience? Social media platforms are the best place to share your press release as they are used by almost everyone on the planet. You would also want your press release to stay relevant online for a longer time to fulfill its purposes. To make your press release more social media-friendly, you need to make it more attractive and engaging. That way, your readers will be compelled enough to share it further and bring exposure from a newer group of audience. Here are tips on how to create a social media sharable press release:

1. Craft a catchy headline

The internet and social media platforms are vastly crowded by countless content in every single industry. If you want to stand out in the crowd, make press releases social media friendly. You need to craft it in a way, it attracts the readers instantly. Most people just go through the headline to decide whether they want to read the whole thing or not.

So, your main objective should be to create an irresistible headline to get the readers hooked.

• Make sure the title is short yet compact.
• You must include effective keywords if possible within the first three words.
• Do not mislead your readers with incorrect information.
• Make your point loud and clear in the headline.

2. Blog about your PR

Blogs are extremely popular these days. They can help you gain maximum online exposure and engagement.
You can effortlessly increase the SEO of your PR by blogging about it.

• Always write around a topic that is trending or most relevant at that time.
• Avid writing the blog like a promotion. Rather be more constructive and informative about the content.
• Make points about the key takeaways from the press release to make it easier for your target audience to read.

3. Add multimedia

You must not leave any opportunity to make your press release more interesting to the readers. Adding multimedia like images, gifs, videos, and more in your press release boost its appeal in the eyes of the audience on social media. Just make sure the multimedia you use is relevant to what is written in the press release. Don’t overdo the use of multimedia on the PR. Do not add more than 5 images in a single press release

4. Include quotes

Adding quotes in content is the most efficient marketing method for all businesses. A lengthy press release can get your readers bored. Quotes act as a breath of fresh air offering some human insight into the brand.
It also adds credibility to the story and creates a better brand image for your company.

• Use relevant quotes from the biggest figures in your company.
• Make a separate paragraph for the quotes.
• Don’t use too many quotes. From 1 to 3 quotes are enough for your content.

5. Make it mobile-friendly

Most people access the web through web devices. So, your press release should be compatible with mobile devices to make it more available to a broader group of audience. Also, Google offers more favor to mobile-friendly content compared to desktop-friendly ones. So format your PR and optimize it for mobile. That way, your press releases would be shared more on different social media platforms.

6. Make it compatible with social sharing

You have to make it easier for your readers to share it on different social media platforms. You have to add some memorable punchlines and short quotes that can be used as captions when the readers share your content online. Also, the headline of the PR is visible when the content is shared on social media. So make sure it is attractive enough to gain the attention of your audience.

7. Add social sharing buttons

Finally, when you publish your press release there should be social sharing buttons to allow your readers to share it on their pages or accounts. Make sure to check the media outlets where you submit your press release have social media share options. Most professional PR agencies offer social sharing in their distribution packages and spread the news about your brand on all social media platforms instantly.

My friend told me that one of such critical services is Technology customer Press Release. Unlike the rest of the technology sector, the modern business has rapidly responded towards adopting traditional public relations techniques through press release distribution service to control the public perception of their businesses. It also helps streamline their messages, and inform users across the globe about the value of their services and products.