In Nigeria most businesses really don't know how powerful email marketing is.. They don't even know that utilizing email marketing to market their business can improve their profit rate beyond their imagination but most people think it is so complex to the point they have to hire an email marketing agency to set up and spend or have to budget a huge amount of money which is not

In this article, I will be sharing ideas on how to build a profitable email marketing that will generate endless customers and clients for your business

First, for the sake of those who don't know what Email Marketing is

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails...

everything is all automated meaning once you set things up you don't have to send messages to your customers one after the other because you can send one promotional message to all your email customer list at a click

according to MDA... Email marketing is the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent
which simply means for every naira you spend to acquire new customers you will surely get a return of 42% or more depending on which product or services you sell

Think about it, you budget #50k to get clients and you were able to make #210,000 or more from whatever you are selling or the service you are providing... it doesn't matter what business you are into. they are a lot of clients online who want your product or service. from selling charcoal to selling professional service or products.... Email marketing will help you get in front of hungry customers and help you sell to them automatedly.

Here is how it works

they are 3 things you need to

1. You need to setup a lead magnet

what lead magnet does is to attract potential prospect
let say you are into supplement products... all you have to do is to write a 2page pdf or more... it's nothing complicated just to give value to your potential customer on solving their particular problem

2. Create an email option form

This is to collect their email address whereby you offer them your [ pdf ebook, video presentation or free consultation ] whatever you think might be useful for them

3. A thank you page

this is the page they will be taken to when they submit their email address in exchange for your lead magnet which is your e-book, video presentation, free consultation. thanking them for submitting their information to you and also using that to offer your product or service.


After all the 3 steps are set up... boom.. you are now ready to send your potential customer's automated email message about your product/ services, send educational message to them, inform them about your new product and service and lot more, discount and many more

everything you need to set all this up is all in a software

however, am thinking of having whatsapp or zoom training some serious people who want to know how to build a profitable email marketing business from scratch but it will be based on the engagement this post gets