Two cell phone notification tune pops on.

Mr A leaves his to continue playing ( sings along cheerfully) Music to his ears. Whilst disgusted Mr B rushes angrily to his and cuts it off.( “Mtn & Ncdc leave me alone”). He retorted!

What was Mr B expecting, and what did Mr A get!

Mr A & Mr B both specialized in the sales of quality products ( premium ones at that!), but they thought sales were somehow Low.
They wanted more and thats no crime, or is it ?.
The physical demand was just not working for them; it was in no way exciting. Therefore, they had to infiltrate the digital market.

However, realizing that both actually needed sales copies: Both sought out for who they thought was best fit to help them out.

Mr A went for a Creative writer, whilst Mr B went for a bad ass Graphics designer. Both eventually got their sales copies and off they went “zoom” into the digital market space, (Paid for their respective sponsored Ads and used their respective tools).

MrA's ad, spoke to the target audience directly ( hit' em hard in their pre-frontal cortex). It was concise, revealing & prompting.
Whilst MrB's ad was super pulling (Outrightly attractive to the eyes and somehow pleasing to the mind) Pulled in lots of leads that actually wanted to feed their curiosity, but funny enough had little conversion rate compared to the amount of traffic it generated.

Mr A was nodding his head meticulously to his phone's notification tune

Mr B was covered in dark cloud( anguished and sad).

Words (you see) are elements of sales & conversion, Creative writers are it's masters. You want any or both of those and you've neither consulted a creative writer nor a technical writer; Main objective already thwarted! (even before the ad is done...)so sad!

Graphic designs are great alright!(not saying they aren't) But compared to write-ups by a creative writer , most times it looks a complete child'splay.

Different battles requires different tactics/approach.... Some battles are lost even before it started because of neglecting this factor ..., it might seem inconspicious at first but potential MrB reality would suffice later, and that's something you wouldn't want..or would you??

Some battles could be won with one or the other.......But lots of it would be won with both together..... Creative writer - Graphic designer combo... An asset and a fruitful duo.... If you can't exclude one.., use both!(expect more results ) : if you can, not the creative writer!!

Who would you Rather be

Mr A / Mr B ??

Plan well, get results!

Do the needful boss!

Cc: Francis Kephas (creative writer /content marketer)
Whatsapp: +2348124967969