4 Ways to effectively sell to old customers
The best way to grow your business is to sell to your existing customers, but it's not something you do once. It's an ongoing process. Here are four easy steps to make it happen.
Here are 4 ways to do this:
1. Provide an incentive
When customers get something extra with their purchase, they feel valued and want to return the favor by purchasing from you again in the future. One way to do this is to give them an incentive to buy again. For example, by offering them a discount or a gift with their next purchase.
2. Provide great customer service
Your old customers are more likely to recommend you if they have had a good experience with your brand. They are also more likely to try your new offerings.
3. Build credibility and Trust
Ensure the quality of your products and services remains high and consistent. This is a key reason why people come back over and over again - to be sure they get the same standard of goods or services they enjoy.
4. Keep in touch with your old customers
Keep in touch with them regularly, either by phone or email or letter or whatever suits your business best. The more often you remember to ask after them, the easier it will be for you to sell them something when an opportunity arises.

Do you keep in touch with customers after sales?
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