Job Title: Social Media Analyst

Job Location: Abuja

Our client is a multi-competency public service advisory firm and think tank with experience in policy research, strategy, finance, monitoring and evaluation, and strategic communication. Its consultants bring deep industry knowledge, deliver rigorous analysis, and proffer pragmatic solutions to produce high-impact results.

Job Description

The firm seeks to recruit a Social Media Analyst to work within a team of policy analysts and consultants within the firm to achieve business or organizational targets. The analyst will administer its social media accounts creating original text and video content, managing posts, and responding to followers to achieve our marketing goals. Ultimately, the analyst will handle its social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

1. Design and implement social media strategy to align with business goals.

2. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news).

3. Collaborate with graphics team and business units within the firm to ensure brand consistency.

4. Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

5. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout).

6. Suggest and implement new features to develop brand awareness, like promotions and competitions.

7. Perform research on current benchmark trends and audience preferences.

8. Set specific objectives and report on ROI

9. Stay up to date with current technologies and trends in social media, design tools, and applications.

10. Develop, implement, and manage our social media strategy

11. Manage and oversee social media content.

12. Measure the success of every social media campaign.

13. Stay up to date with the latest social media best practices and technologies

14. Monitor SEO and user engagement and suggest content optimization.

15. Communicate with industry professionals and influencers via social media to create a strong network.

16. Provide constructive feedback on proposed materials to be hosted on social media platforms.

Requirements

The ideal candidate must have the following minimum qualifications:

1. Bachelor’s degree with 2:1 and above in Marketing or any related course.
2. 1-3 years proven experience as a Social Media Specialist or similar role
3. Experience in content creation and management.
4. Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
5. Experience with doing audience and buyer persona research.
6. Good understanding of social media key performance indicators (KPIs).
7. Excellent multitasking skills Proven work experience as a Social media manager
8. Solid knowledge of SEO, keyword research, and Google Analytics
9. Knowledge of online marketing channels
10. Excellent communication skills, both written and oral.
11. Self-starter with strong analytical skills and a problem-solving attitude.
12. Proficient in Microsoft office packages (Word, Excel, PowerPoint, and Access).
13. Dedicated team player.
14. Must be confident and articulate.
15. Must be decisive, action-centered, and able to work in a fast-paced environment.
16. Must pay attention to details.
17. Able to develop ideas and processes and clearly express them.

Salary: 250k to 300k

Interested and qualified candidates should send CV to: recruit@gidijobs.com