Have you ever thought about strategies you could use to make a decent side income as an influencer in Nigeria?

If you just answered yes to the question above then you're not alone. Because, before they got to where they are today, a lot of influencers have had to think about how to monetize their influence at some point.

But really, sometimes making money as an influencer is not exactly a straightforward thing. Especially in Nigeria, as compared to most other developing countries. But, regardless of the challenges, there are still legit ways to earn money as an influencer and I'm going to list some of this strategies for you below...

But, before I show you the steps you can use to make money as an Influencer, I’ll like to take you through the four things you have to put in place before you can monetize your influence online…

Four Things to Put in Place Before you can Make Money as an Influencer.

Setup a Platform This is a no brainer. Before you can make money online as an Influencer, you need a platform. It can be a blog, your website, a social media page on Instagram, YouTube, Tiktok, or Facebook etc.

Whatever it is, your Platform is where you’ll host your followers, share your content and create engagement. Without these two things you can’t even start the conversation about making money as an Influencer.

Create Content After setting up your platform, you'll need followers. This is in fact your real estate. And one of the best ways to get followers and keep them entertained on your page is to create content.

Without content, you won’t have followers or engagement. And without followers, you’re not an Influencer. So, before you can influence anyone, you’ll need to be able to create the kind of content that will attract them to your platform. And keep them coming back repeatedly.

Get Engagement One of the most important factors that identifies an Influencer is engagement. Engagement can be anything like comments, likes, shares etc. They are part of the indicators that shows anyone interested in partnering with you that you are worth the investment.

Where your audience do not like, comment and engage in your post then it may be an indication that they are not interested in your content. And by extension, they may not be interested in any other paid partnership content shared on your page.

For this reason, you have to keep posting interesting and valuable content that is relevant to your audience so you can keep up the engagement levels.

Have followers Now, the fourth thing you need to put in place before you can make money as an Influencer is followers. Like I already mentioned above, you need a sizeable number of followers as an Influencer before you can monetize your platform.

This is very important. Without followers you can hardly partner with any promoter. That’s why everything you’re doing on your platform will have to be done with the end goal of achieving increased followers and engagement. This is what drives your ascension as an Influencer and your ability to monetize your platform profitably well.

Now that you’ve known about the four things you need to put in place before becoming an Influencer…

The following are the important strategies you can use to monetize your platform and make money as an Influencer.

Engage in Product Partnership
The number one way to make money as an Influencer is to partner with brands.

And this is applicable to influencers everywhere. Whether you’re an Influencer in Nigeria, USA, India, anywhere, you can make money as an Influencer through brand partnership.

This can involve acting as a brand ambassador for a specific brand, in return for a certain fees. Promoting a brands content or creating content about them. Usually, this is one of the popular ways to make money as a public figure.

A lot of your favorite celebrities are already doing this. With a large following and a good number of engagement, you can use this as a good first option to monetize your platform and make money online.

The cons here is that brand partnership can span over a long period of time. And some clients might have very specific needs which might get to limit you as an Influencer. But frankly, like I usually tell my students, it’s your platform, you can always set the rules.

Create your Digital Product

As an Influencer with a good number of followers, instead of partnering with others, you can as well create your own products and sell them right there on your platform.

This will save you the stress of having to work with some certain kind of brands whose products may not be in line with your brand values.

For this to work though, you’ll need to have a specialized skill on the particular topic or get an expert to create one for you.

Create Sponsored Posts

Sponsored posts are posts written by you and posted on your platform, un behalf of another brand. It can also be written by another brand and sent to you to post on your platform at a fee.

The idea behind sponsored post is that since you already have the audience, you can use a one off post to promote a particular brand at a specific time or over a certain period of time.

In return, the brand will pay you a certain amount as fees, while also furnishing you with other important items as may be demanded by you. If you ask me, this is more straight forward, compared to paid partnership.

Sell Affiliate Products

Affiliate products are products created by other brands which you can sell on your platform, in exchange for a commission. They can be physical or digital products.

You can use affiliate marketing as a strategy to make money on your platform. Most often than not, this strategy is popular with influencers on platforms like blogs, websites, YouTube etc.

There are a handful of affiliate websites both within and outside Nigeria where you can shop for products that aligns with your brand, promote them on your platforms and get your earnings.

Setup your eCommerce Store

Besides selling digital products, you can also create your own ecommerce store and sell your physical products. A lot of influencers are already doing this. Especially on social media platforms like Instagram, YouTube etc.

You can also use this as a strategy to make money as an Influencer. Some of the popular products sold on these ecommerce platforms include skin care products, clothes, shoes, make up kits, underwear materials etc.

You can analyze your audience to find a product that works with them. Or even partner with others to develop and sell a physical product directly on your platform.

Final words.

It’s very possible to make money as an Influencer in Nigeria. But before you think of getting started, you need a sizeable audience and a platform among other things.

When this is put in place, you can then work on using these strategies to monetize and earn from your platform.

Remember, there are still some other strategies which may not be practicable in Nigeria. There are others too that can still work but you don’t have to use all of these strategies at same time. You can use a few of them or a combination of these strategies to see what works for you. And then stick with it when you do.

So, this brings us to the end of this post. And right now, it’s your turn. What’s the best step you took to monetize your platform and how did it turn out? Let's read your comments.

https://www.victorwinners.com/make-money-as-an-influencer/

Nice piece

Hello @lalasticlala