Gifs have taken the Internet by storm, and with their increasing popularity, more and more businesses are turning to gifs to help their content go viral. But just how easy is it to make an animated gif, anyway? Gif software used to be hard to find and expensive, but luckily, we now have plenty of free gif makers at our disposal that make it simple to create animated images of just about anything you’d like. With so many options out there, though, which one should you use? Here are 6 steps you can follow to choose the best gif maker for your business or personal use!

1) Pick an Image
The first step is to select an image. You can use a screenshot, a photo or even a funny face that you drew yourself. Whatever image you pick should be one that will make for a quick animation—if you’re going for humorous effect, look for something with high contrast and simple features so it doesn’t take too long for your viewers’ brains to process.

2) Save the File
Save your final image as a .gif file. There are a few different ways to do that. If you’re using Photoshop, simply go to File > Save for Web and change your Save as Type option under Image Quality to GIF. In MS Paint, click File > Save As... and then select Save as type: GIF Animation.

3) Import the Image
Depending on your tool of choice, you may have a step before getting started (for example, Photoshop requires you convert your image into a layer-based format). But once that’s taken care of, it’s time to get down to business. If you’re using Photoshop, grab your Lasso Tool and carefully outline what should be animated in each frame.

4) Create your Animation
The first step is creating your animation. If you plan on animating a still image, it will be easiest if you can find pictures that already have good contrast and colors. This way, you won’t have to spend as much time making sure that every part of your animation looks as great as possible. Animate it: The next step is animating your images and putting them into one file.

5) Export
To export a gif, you need to go into Photoshop’s preferences and set it up so that GIF is one of your file formats. Save: Once you’ve created your animated gif image, save it. Then make sure you change your save type from JPG or PNG back to GIF (it doesn’t matter what format it was before). Next add your extension .gif at the end.

6) Share
The first step in making your gif is simply getting your footage and importing it into a gif maker, like Gya zo or LICEcap. Once you have imported your video, you will then have to cut out all of your gif’s frames. This can get time-consuming if you have a lot of different sections in one clip; however, there are also tools that can automate parts of these processes, like Gya zo’s auto trimming tool.

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