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A marketing strategy begins with a deep understanding of your target market and a compelling brand message that effectively differentiates your product or services from that of your competitors,Sound relatively easy,right?
Consumer targeting is the backbone of successful campaigns. It helps brands by ensuring that their ad Naira are working as hard as they can, reaching precise audiences with ads that are relevant to them.

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How to Save money on advertising ✔️

✅ How you can advertise without wasting your money �


One word. Strategy. With a strategy (and a plan) that suits your business, and your audience, you’ll be spending less and earning more.

Use strategy to save you money.
We at push.com.ng work by a number of principles to make marketing simple. Chief among them is this: the process of marketing can be broken down into 3 steps (assuming you already have identified a need and have developed a product or service to solve it):
Identifying whom to talk to (i.e. your target audience).
Identifying what to tell them (i.e. your message).
Identifying where to find them (so that you can advertise your message to them).
With these 3 steps in place, you’ll know exactly what any advertisement you run should say, and where you should place it so that you maximise your chances of getting your desired results.
Let’s break it down.
Working out whom to talk to is basically a challenge of identifying what problem it is you or your product solves and who can benefit from it. By who, I mean, is it a certain demographic of age, gender? A certain socio-cultural group? An economic group? These beneficiaries are then the “whom”.
Now, what’s the message? You need a message that carries a customer-focused benefit for people to engage with you [1]. This defines how you present your idea, product, or whatever it is you’re advertising — the “what” you will tell them. The audience must be shown that with your product, they can have a benefit that they can relate to and therefore desire.
Now that you have your “whom” and “what”, you can define the “where”. This is arguably the hardest part. You need to then work out where your message will be best heard by your audience, so that you can make the greatest impact with it. For most budget-constrained businesses, the prime location for advertising is typically on digital platforms such as Facebook, Instagram, Twitter, or on Google. To figure out where to focus your advertising efforts, I implore you to visit and create a free account on Statista. provides statistics on a multitude of things, but most pertinent to digital advertising is the demographic and usage data on various social media platforms. For example, here’s the distribution of age and gender of Facebook users in Nigeria . Or even more interestingly, the usage of social media amongst teenagers in Nigeria. With all this information at your fingertips, you now have a general idea about where it is you can advertise to be able to reach the whom that you’re aiming your message at.
With these 3 steps in place, your advertising effort now has the strategy it needs to maximise its ability to get you a positive ROI.
So, what should you take away from this article?
If you’re in business, you probably already have a product or service that solves a need. And if you’re reading this, you’re probably either wondering whether you’re wasting money on advertising or you’re looking for tips on how to advertise more effectively. My recommendation is as follows:
Check your target audience. Do you have one clearly defined? If not, work one out — you need to know exactly whom you’re talking to for any advertising effort to be successful.
Check your message. Is it customer-focused? Can the target audience relate to it? You need to make sure that whatever it is that you’re advertising holds inherent appeal to your target audience.
Go ahead and advertise, but pick out the “where”. The great part about digital platforms is that they allow an extremely high level of audience selectivity. Use it. Social media examiner provides usan excellent tutorial on how to use Facebook’s audience refinement tool. Likewise, here’s an article on how to target your advertising more effectively on Google. The more you use such tools and get familiar with them, the more control you have over whether the right people hear your message.
Basically, if you follow these steps, you will dramatically enhance [3][4] your chances of getting the results you want from your advertising, and the less likely you are to be wasting money on it.
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