�⏭️⏭️ *The Benefits of Knowing Your Target Audience* ��

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From. https://push.com.ng
Stephen Ayinde.

�️
As a marketer, understanding your target audience is vital. This information will define every marketing plan and strategy you execute.



�In addition to increasing ROI, understanding your target market allows you to build relationships and better communicate with see.

�here are few ways to identify the right target audience for your brand .
1. Conduct market research .
Begin with conducting market research to analyze of the market . You can achieve this through performing a SWOT analysis ,which identified a business's strengths and weaknesses,along with opportunities and threats .

� Location(local ,national or international )
�Demographic (age,gender,occupation,income level ,marutal status)
�Psychographics (value ,hobbies,lifestyle,personality, attitude, behavior )
�Industries (medical ,accounting ,lighting,properties,non profits), if a B2B focus
�Market trends
�Economic shifts
�Customer's buying habits
�Personality type (personal )and paint point
�Motivation
�Competition
Knowing all the factors that contribute to your brand's market and purchase path, is a critical first step to helping you identify the right target audience .

�️Employ multi - segment (differentiated )marketing
This strategy is still considered in finding the right audience (even it's waiting one product or segment target) . Multi segment marketing ,leveraging digital marketing ,social media ,PR and content writing ,aims to gain customers from different market segments to buy the same product for same uses. It could be different decision makers along the sales funnel ,who would receive different messaging ,but contribute overall to the purchase or sale.

�Some businesses sell the same product to more than one segment, due to it's mass appeal while others make several product lines that attract unique groups.

�Do you want to learn more about how to identify the right target audience for your brand ?


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