ClickBank is the largest online marketplace of digital products currently available to both producers and Internet marketers. What is ClickBank to Internet marketers – the people who actually sell the products or promote them?

What is ClickBank to the producers of the products themselves? In this article, I outline ClickBank’s online service and define ClickBank as it relates to these two general categories of online professionals.

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What is ClickBank in general?

ClickBank was established in 1998 and its goal was, and still is, to provide producers of digital products such as eBooks, eCourses, tutorials, and other types of informational goods with an environment that links producers of products with those who sell or promote products online.

This creates a win-win situation for both producers and marketers, as those who have the knack for creating digital products can enlist a veritable army of people to promote and sell their product without actually employing them in the legal sense.

Producers are only required to honor the terms of their advertised commission in exchange for each unit sold. Marketers, on the other hand, enjoy extraordinarily high commissions for either selling the products or generating sales leads for the merchants themselves.

What is ClickBank to producers of digital products?

It is rare to find individuals who are skilled enough to both produce quality digital products that will attract consumers and effectively sell those products online. ClickBank offers those who lean more toward creative production the opportunity to have their product marketed with absolutely no up-front cost.

All one must do is define the terms under which the product may be marketed and/or sold and set the commission rate that will be payed to those who either sell the product independently or generate converting leads for the merchants themselves as affiliate marketers. This commission is typically set to be as high as 75% of the sales price.

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This high commission attracts armies of online marketers to promote and sell the product, and since an unlimited supply of a completed digital product can be produced with little to no cost, the producer of the product makes pure profit.

What is ClickBank to Internet marketers?

Those who cannot actually produce digital products but possess the knack for selling products online have complete access to over 10,000 products and services across a wide range of categories to sell or promote as affiliate marketers.

These people are freelance marketing professionals who put their expertise to use for the producers of these products and pocket up to 75% of the product’s sales price.

Many products and services also offer an opportunity to earn residual income on each sale. Internet marketers are not legally obligated to continue selling or promoting any product and may simply disassociate themselves from a product and its producer at will with no explanation.

What is ClickBank to the consumer of digital products?

To the consumer, ClickBank is a place where thousands upon thousands of Internet marketers emerge to vie for that consumer’s business. This fosters healthy competition amongst marketers and translates to more value being transferred to the consumer.

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