The SIXTH Step Of Becoming A Badass Copywriter

I'll share the sixth step with you,

But first,

Ensure you go through the last five steps on my wall,

So today, I'll be focusing on the sixth step

Let's dive in

The sixth step is "Be A Researcher"

As a Copywriter, ensure you research anything you want to promote

Do not assume you know everything about the product, webinar, service...

Assumption can be costly

If you don't conduct research, your copy can be too simple,

And the worst part?

People might be too familiar with everything you are writing and so...

Nothing may move them, and if nothing moves them...

That means your copy won't convert... Chaiiii

So I encourage you to conduct research, and while conducting research,

Look for the pain points

For example, check reviews, comment boxes...

Note the customer's complaints, they are OBJECTIONS, then turn it into a FAQ on your landing page

Or address those objections in your copy

In that same reviews or comment boxes, you will see good comments about the product...

You will just use those good reviews/comments to generate ideas of BENEFITS people stand to gain in what you're promoting

Please read this post again.✅

For effective research,

Search your keywords about your product/services on Google, Reddit, Quora, Amazon, YouTube, Pinterest, ...

And you can also join groups of your niche on Social Media (Facebook, Twitter, Instagram...), check the comment section.

One more thing,

Check sponsored ads that have many engagements, and note their comments

If you can do your thorough research, writing becomes easier.

I'll continue with the LAST step in my next post.�

Be expectant...

If you need advice on Copywriting or about how you can leverage social media for profits, Send 'VS' to my inbox

To your success,

Daniel Adebayo
Certified Copywriter.