1. YOU MUST ARREST ATTENTION: You must attract/arrest attention with your advert.

2. YOU MUST MAKE AN OFFER: Do not run an advert talking just about your business and leave it at that, hoping Prospect get the initiative. No, they will not, you need an offer to ginger them into taking the wanted step.

3. YOU MUST INCLUDE A CTA. (CALL TO ACTION) : In all your advertisement, you must tell what you want your prospects to do. You must always include statements like
- To order, call 080xxxx
- For free consultation, Text your name to 080xxxx etc

4. YOU MUST CREATE A SENSE OF URGENCY: E.g Offer lasts while stock last, Seats are available for first 100,

Something to make your Prospect not procastinate.