Every business owner from day one aims to start and run a profitable business. By profitable business, I mean business that will lead to financial freedom. And can be transferred to the next generation.

But this hope is usually dashed. In other words, over 90 percent of home businesses do not see the light of the day.
In fact, most of the businesses do not exist past one year.

The question begging for an answer is why the high rate of home business failure?

To provide a candid answer to the question above is the reason for this article. So sit back as I reveal to you the 3 top secrets of every successful business.

Most people out there think that all they need to succeed in any business is capital. It will shock you to know that capital is the least you need to succeed.

So, let’s look at the business trajectories of the most successful business people in Nigeria. The Igbos’.

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