I am wondering why Nigeria has not picked up on e-commerce despite the high net usage recorded in the big cities. what do you think is the most probable cause of this, I see a couple of sites are up and running,have they been successful in wooing the public and do they offer any competitive advantage over the traditional way of shopping{ going to to the retail outlets}.

just for clarity I am talking about why nigerian retail industry is not effectively utilizing the convenience of ecommerce?


below is a site with data on imports and exports to and fro Naija?

http://comtrade.un.org/db/dqBasicQueryResults.aspx?px=H1&cc=8471&r=566&y=2003